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About DDL

Diana Habich, Founder
Photo: Dan Demitriad

DD Lawrence Inc. is comprised of coaches who have all completed basic and advanced training at schools accredited by the International Coaching Federation. Our coaches come from diverse backgrounds and have proven track records in their professional fields including sales, training, advertising, manufacturing, business management and psychology to provide you with dynamic and powerful sales coaching and career management coaching.

Diana Habich, CPCC is the founder and president of DD Lawrence Inc. and provides coaching, consulting, and training services to clients representing a wide range of industries. She possesses a strong business and sales background acquired during her 18 years in corporate America as an award winning sales executive and a Corporate Sales Director in leading publishing firms working with the consumer and manufacturing markets.

  • Certified in Co-Active Coaching Methodology by The Coaches Training Institute
  • Extensive experience in the training & management of field and telephone sales channels
  • Recipient of the Distinguished Sales Award '91, '92
  • Recipient of #1 Sales Territory Distinction '01
  • Guest coach for SUNY - Westchester Entrepreneurial Training Program
  • Active member, International Coaching Federation, American Society For Training and Development, National Association of Female Executive, Westchester Business Council
  • Committed to continuing education in coaching technique, sales theory, business trends and career resources to provide DDL clients with the benefits associated with utilizing best practices.

DD Lawrence Sales Coaches & Career Coaches are committed to providing you with the support and guidance you need to reach your goals, live life with energy as well as working efficiently and effectively.



International Coach Federation - Member in Good Standing Business Council of Westchester - Member

DD Lawrence provides coaching throughout the United States and Canada.
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